TABLE OF CONTENT
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Aim and objective of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Limitation of the study
CHAPTER TWO: LITERATURE REVIEW
2.1 Marketing concept
2.2 Concept of marketing mix
2.3 Promotional mix
2.4 Concept of trade fair
2.5 Importance and purpose of trade fair
2.6 Concept of business growth
2.7 The impact of trade fair in Kwara state business
2.8 Type of trade fair
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research design
3.2 Population of the study
3.3 Method of data collection
3.4 Data presentation and analysis techniques
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Historical background of case study
4.2 Analysis of problem
4.3 Hypothesis testing
4.4 Summary of findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of report
5.2 Conclusion
5.3 Recommendation
References
Bibliography
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Trade fair often features spending display and showcasing of first class product of international standard. Trade fair is big business, and particularly when they are of international variety. Across the world, countries jostle and throng to the seen as hosting the real big fails of the moment. We must states that beyond the more exercise of gathering exhibitors to the event and getting than to showcase their product and services to visitors, there is more ending question of how much real benefit would accrue to the nation from this gathering of business, people official.
Exhibitors pay expensively there trade visitors. There is fairs of the world, including the trade visitors. There is also sustained high pitch competition, not only by leading business that have new product showcase, but also, amongst trade fairs companies to develop new trade fair products, expand existing ones and grow their market share in such a way that they out perform their co-fair participants.
